19 July 2018

HBS Systems and Pearl Technology Holdings Partner to Deliver Hyper-Digital Marketing Platform

Partnership Opens the Door for Equipment Dealerships to Take Advantage of Digital Marketing Technology that had Previously Been Exclusive to the Automotive Industry.

Richardson, Texas – July 19, 2018 – HBS Systems, a leading provider of turn-key dealer management systems and software, and Pearl Technology Holdings, the leader in automotive technology incubation, today announced a strategic technology partnership. Under terms of the new agreement, HBS Systems will have exclusive rights to immediately offer access to Pearl’s digital marketing platform, Proximity, to Agricultural, Industrial, & Rental Equipment dealerships in the United States and Canada.

Proximity is a proven platform already used by some of the world’s largest automotive dealerships. This product directly targets your existing and potential customers saving you thousands of wasted ad dollars. Proximity will effectively maintain your existing customer base while helping you grow your business by essentially putting a billboard in your competitor’s showroom.

“We are very excited about our new relationship with HBS Systems. Pearl Proximity will help Farm Equipment dealers focus their advertising dollars more effectively and drive more traffic into their locations,” said Randy Barone, President of Pearl Technology Holdings. “Times are changing and so are the methods of advertising, with over 80% of the people going to the web via a smartphone it only makes sense to keep your message in front of where the customers are.”

Proximity is a hyper-targeted digital marketing platform that gives dealerships immediate feedback through a state-of-the-art web interface letting them track the up-to-the-minute success of digital marketing campaigns. Dealers have the ability to easily visualize, track, and quantify their ROI.

“Pearl has established themselves as the leader in digital marketing for automotive dealerships and our customers will now be able to take advantage of these powerful and proven technologies,” said Chad Stone, CEO of HBS Systems. “HBS Systems is here to help dealers manage their business and provide the tools to sell more equipment. We truly believe Proximity will create an unparalleled advantage for dealers that want to aggressively grow their business.”

About HBS Systems
For over 30 years, HBS Systems has been the leading provider of turn-key dealership management systems and software designed for dealers and distributors in the agricultural and industrial equipment industries. The HBS NetView Dealership Management System is designed as a native web application that can be hosted locally or from the cloud to provide all the tools needed for successful dealerships. HBS technology is used by equipment dealers, manufacturers, and distributors worldwide.

About Pearl Technology Holdings
With the formation of American Auto Exchange (AAX) in 2001, auto industry entrepreneur Bruce Thompson became widely known as the creator of the “used car inventory management” space. He went on to start RedBumper, LLC in 2010, which is also primarily focused on “used car inventory management.” RedBumper’s intellectual property was acquired by CDK Global in September 2014. At that time, Thompson formed a new holding company, Pearl Technology Holdings, LLC, created to be an automotive technology incubator. The company’s mission is to create and deliver innovative new tools that have an impact on the industry. Pearl has launched seven subsidiaries: NewCar IQ, LLC; VehicleXchange, LLC; eCarTag, LLC; Trade-In Concierge, LLC, Pearl Proximity, LLC, Pearl Pre-Owned, LLC and ShowroomXpress, LLC. NewCarIQ, LLC was acquired by CDK Global in January 2016.

Media Contacts:
Pearl Technology Holdings
Hillis Emanuelson, Director of Marketing
hillis@pearlsolutions.com
469-326-4806

HBS
Michael Prengler, Director of Operations
mprengler@hbssystems.com
972-234-4444

27 Feb 2018

Farmers Edge and HBS Systems Launch Exclusive Technology Alliance to Deliver Next Generation Precision Digital and DMS Solutions

New Integrated Solutions Provide Remote Machine Health Monitoring, Detailed Machine Analytics, and Instant Notifications, Enabling OEM Dealers to Respond More Efficiently to Critical Issues.

WINNIPEG, Manitoba and RICHARDSON, Texas – February 27, 2018 – Farmers Edge™, a global leader in decision agriculture, and HBS Systems, a leading provider of turn-key dealer management systems and software, today announced a strategic technology alliance. Under terms of the new agreement, the two companies will offer innovative technologies, connecting dealers with customers and their machines to streamline equipment maintenance, reduce downtime, and improve dealer and producer productivity.

The first-of-a-kind deal integrates Farmers Edge advanced telematics into HBS dealer management system, connecting all brands and equipment types into one platform, enabling dealers to monitor equipment status, repair machines faster, efficiently schedule maintenance, ensure on-time parts delivery, optimize the timing of equipment sales, and identify opportunities for process improvements. This partnership is changing how OEM dealers collect and analyze data, helping them make faster, more informed decisions to proactively support customers through real-time insights.

“Over the past decade, our world has become more connected and responsive through the Internet of Things. Being a native web-based solution, the HBS NetView DMS is the perfect platform to deliver real-time information directly into the hands of decision makers,” said Chad Stone, CEO of HBS Systems. “With a true mixed-fleet solution, this partnership will allow all data to flow seamlessly to the dealership, where intelligent processes will enhance accuracy and efficiency in all areas of the business.”

“This partnership furthers our commitment to build a fully integrated farm management platform that solves farmers’ problems – before they are even aware of them,” said Wade Barnes, president and CEO of Farmers Edge. “The new solution will open the door for dealers to better understand their customers’ machines and move us down the path of predictive maintenance. This is the next phase of our digital strategy of utilizing machine information to allow dealers and OEMs to create a better user experience for their customers.”

Today’s farm data comes from multiple sources making it difficult to link, match, process, and manage. In some cases, the data is not quickly and easily accessible, adding friction to a process in which timeliness is critical for detecting issues early and making swift management decisions. It’s necessary to integrate data to connect and correlate relationships and unlock the value of farm data.

“By automating data collection and integration, we are not only easing the burden of manual work, we are also establishing consistency. This information becomes a tool for predicting when something is likely to malfunction or fail allowing for better maintenance in the future, real-time operational decisions, and less expensive unscheduled downtime,” said Ron Osborne, CSO of Farmers Edge. “These integrated, consistent data sets provide unprecedented decision-making capabilities and allow farmers to achieve significant gains in productivity.”

About HBS Systems
For over 30 years, HBS Systems has been the leading provider of turn-key dealership management systems and software designed for dealers and distributors in the agricultural and industrial equipment industries. The HBS NetView Dealership Management System is designed as a native web application that can be hosted locally or from the cloud to provide all the tools needed for successful dealerships. HBS technology is used by equipment dealers, manufacturers, and distributors worldwide.

About Farmers Edge
Farmers Edge is a global leader in decision agriculture servicing over 20 million acres worldwide with precision digital solutions. Integrating field-centric data, easy-to-use software, state-of-the-art processing technology, predictive modeling, and advanced agronomic analytics, Farmers Edge provides growers with scalable solutions to produce more with less. Using innovative digital agronomic tools, Farmers Edge solutions focus on the sustainable production of high-yielding, high-quality crops and are designed to optimize inputs, minimize environmental impact, and protect economic viability of the farm. From seed selection to yield data analytics, Farmers Edge transforms big data into timely and accurate insights to support informed decision making. For more information about Farmers Edge, visit www.farmersedge.ca or www.farmersedgeUSA.com

Media Contacts:
Farmers Edge
Marina Barnes, VP of Marketing
communications@farmersedge.ca
1-204-770-3422

HBS
Michael Prengler, Director of Operations
mprengler@hbssystems.com

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