About Us

Our Story

For over 40 years, our customers have trusted HBS Systems not just for powerful software, but for the people behind it. Dealers tell us our solutions are intuitive, our support is unmatched, and our team treats them with professionalism, integrity, and genuine partnership. Why? Because we know this industry inside and out. Our team brings more than 500 years of combined real-world experience working in the same departments our customers run every day.

From humble beginnings serving a single agricultural dealership in 1985, HBS Systems has grown into a leading provider of dealership management solutions for agriculture, construction, rental, and material handling operations. Today, we remain privately owned and independently driven—allowing us to focus on what matters most: delivering innovative, customer-first solutions that help equipment dealers thrive.

We understand the realities of complex, multi-site dealership operations. As the right-sized partner, we are uniquely positioned to support enterprise-scale organizations while still offering the personal attention your business deserves. Our technology is built to evolve with your dealership, and our relationships are built to last.

Having the most powerful, efficient, and comprehensive software suite in the industry is only part of the path to success. The other part is in how we support your team. From seamless transitions and accurate electronic data conversion to tailored training, hands-on onboarding, and ongoing education, we’re committed to ensuring every dealership gets maximum value from their system.

Our proven processes and customer-first approach set the industry benchmark for successful implementation and long-term partnership. With award-winning support and a team of experts dedicated solely to your success, it’s no surprise that more than 1,500 equipment dealerships and rental operations across the world trust HBS Systems for the life of their business.

Our Mission & Vision

HBS Systems delivers state-of-the-art business systems and electronic information cataloging systems to agricultural and industrial equipment dealerships and manufacturers globally. Our mission is to build on our leading position in these markets and ultimately become the dominant provider of such systems in these industries. HBS Systems will maintain a two- to three-year technological lead over its competition. Our business journey requires the continued development and support of unequaled products and technologies for the industries we serve. Our journey is funded by our valued customers who aspire to a better way of doing business through system technologies. Our smooth journey requires exceptional leadership partnered with the creative and inventive talents of our employees. HBS advocates a tenacious work ethic in achieving our valued personal and corporate goals. HBS Systems was built on relationships based on trust, integrity, and loyalty. We will continue to build upon our relationships forming an ever-growing partnership with colleagues, customers and vendors.

Our Leadership Team