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More than ever, it’s
important to take care of your customer. After all, if
you don’t, someone will! Dealerships are more
competitive than ever. Dealers are selling in your
back yard, out of territory. You’re having to expand
your service area. Customers are calling across the
state (and country) to find the right equipment at the
right price.
If you use the Customer Management System from HBS,
you’ll have a significant advantage over the
competition. You’ll have information about your
customer you can use. You’ll have information
about their buying habits, equipment, repair history,
family, farms, acreage, credit worthiness, and much
more. You will be in charge of the selling
cycle. You can even have equipment sold before the
competition knows there’s a sale to be had! |
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Track key Customer Information like
-Names, Addresses, Phones, and Fax. |
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Track Contact Information like - Titles,
Hobbies, Schools, Birthdays, Anniversaries, Cell
phone numbers, or Comments. |
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Track buying history information like -
Largest balance, COD status, Credit limit, Credit
Rating, YTD Sales (in dollars), and Last 12 month’s
sales (in dollars). |
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Enter/track sales activities - Keep track
of recall dates, product codes, sales objectives,
notes/comments on each customer or prospect. |
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Track customer land/sites -
Enter/maintain up to 99 land locations per customer,
tracking their crops, acreage, crop descriptions,
driving directions, physical locations, and more. |
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Keep data on family members
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Enter/maintain information with names,
relationships, ages, schools, hobbies, etc. |
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Maintain a complete inventory of customer
equipment - Know the stock number, make, model,
age, purchase date, and serial number of each piece
of equipment your customer has. |
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See a complete buying profile on each
customer - Complete with Credit limits, PO
requirements, Current and largest balances, Memo
balances, Payment history, Credit rating, A/R aging,
Purchasing history by Parts, Wholegoods, Service, or
Rentals. |
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Set up your own classification codes -
Sort and market to your customers based on what the
have in common: soybeans, combines, rental
customers, high volume parts customers, etc. The
possibilities are limitless! |
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Keep tabs on every product inquiry
that comes through the dealership -
Know how
much interest you generate in a piece of equipment.
Search your records for new, used, lost sales, or
all sales; look only at certain date ranges, or all
date ranges. Figure out who’s shopping and who’s
not. |
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Keep on top of sales prospects - Complete
record of sales calls. Recall and reprint anytime
by product, or salesperson |
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